MarketMuse: Advanced RAG System for Content Strategy with Enterprise-Grade Security

Project Overview

MarketMuse is a sophisticated Retrieval-Augmented Generation (RAG) system specifically engineered for content strategy and marketing professionals. This enterprise-ready solution combines advanced query processing, intelligent document chunking, and multi-layer security protocols to deliver accurate, document-based insights while preventing system manipulation attacks.

Key implementations

Advanced Query Processing Pipeline

# Intelligent query understanding with domain context
query_analysis = {
    'complexity': assess_query_complexity(user_query),
    'intent': detect_query_intent(user_query),  # informational/analytical/comparative
    'domain': identify_content_strategy_context(user_query),
    'expanded_queries': generate_domain_specific_variants(user_query)
}

Technical Architecture

System Components

User Interface (Streamlit)
        ↓
Advanced Query Processor ←→ Conversational Memory
        ↓
Security Filter Layer ( threat patterns)
        ↓
Multi-level Document Chunking → Vector Store (ChromaDB)
        ↓
RAG Pipeline (LangChain) → LLM (Groq LPU)
        ↓
Evaluation Metrics → Secure Response Generation

Core Technologies

• Frontend: Streamlit with real-time document processing
• Vector Database: ChromaDB with persistent storage
• Embeddings: HuggingFace sentence-transformers
• LLM: Groq API (Llama-3.1-8b-instant) for high-speed inference
• Framework: LangChain with custom prompt engineering

Security & Ethical Implementation

Multi-Layer Protection

class SecurityProtocol:
    def validate_query(self, query: str) -> dict:
        # Comprehensive threat detection
        if self._detect_prompt_extraction(query):
            return {
                'is_secure': False,
                'threat_type': 'prompt_extraction', 
                'action': 'block_with_hardcoded_response'
            }
        return {'is_secure': True, 'action': 'process'}

Ethical Framework

• Privacy Protection: Automatic filtering of PII-related queries
• Professional Boundaries: Rejection of legal/medical/financial advice requests
• Transparency: Clear source attribution and confidence indicators
• Bias Mitigation: Domain-aware response generation

📈 Advanced Features

Intelligent Document Processing

• Multi-format Support: PDF, TXT, DOCX, PPTX, HTML, MD
• Semantic Chunking: 800-character chunks with 150-character overlap
• Content Classification: Automatic detection of strategy/audience/metrics content
• Metadata Enrichment: Entity extraction and readability scoring

Conversational Memory Management

• Maintains context across upto 5 interactions
• Tracks user intent and document references
• Enables coherent multi-turn dialogues
• Prevents context pollution from unrelated discussions

Evaluation & Validation

Comprehensive Testing Suite

# Domain-specific test cases
TEST_CASES = [
    {
        "query": "What is our content strategy for increasing organic traffic?",
        "expected_documents": ["seo_strategy.pdf", "content_plan.docx"],
        "domain": "seo_optimization",
        "difficulty": "medium"
    }
]

Getting Started

Quick Installation

# Clone repository
git clone https://github.com/Migbar-Abera-Shibru/marketmuse-rag-assistant.git
cd marketmuse-rag-assistant

# Install dependencies
pip install -r requirements.txt

# Configure environment
echo "GROQ_API_KEY=your_key_here" > .env

# Launch application
streamlit run app.py

Repository Structure

marketmuse-rag-assistant/
├── app.py                 # Main Streamlit application
├── rag_chain.py          # Advanced RAG with security
├── evaluation.py         # Comprehensive testing framework
├── document_processor.py # Intelligent chunking strategies
├── config.py            # Configuration management
├── requirements.txt     # Python dependencies
├── LICENSE             # MIT License
├── README.md           # Detailed documentation

Team & Contributions

Lead Developer

Abera
Advisors: Ready Tensor AAIDC Program
Team Mates: Endale Tegegnework
Open Source Contributors: Community feedback and improvements

🔗 Repository & Resources

GitHub Repository: https://github.com/Migbar-Abera-Shibru/marketmuse-rag-assistant

Key Files:

• rag_chain.py - Core RAG implementation with security
• evaluation.py - Comprehensive testing framework
• document_processor.py - Advanced chunking strategies
• app.py - Streamlit user interface

Tags

RAG-Systems AI-Security Content-Strategy Document-Analysis Enterprise-AI LangChain Groq-API Vector-Databases Prompt-Engineering Retrieval-Evaluation Domain-Specialization Ethical-AI Knowledge-Management Marketing-Analytics SEO-Optimization Business-Intelligence Machine-Learning Natural-Language-Processing

🙏 Acknowledgments

• Ready Tensor Team for comprehensive feedback and the AAIDC program
• Groq for high-performance inference infrastructure
• LangChain Community for robust RAG framework

MarketMuse represents a significant step toward secure, domain-specialized AI systems that understand business context while maintaining enterprise-grade security standards. We welcome collaboration and feedback from the community to advance this important work.

Ready to explore? Access the code and start analyzing your content strategy documents today!